Our logo was designed by Mark Berkeley of UJC MetroWest’s Marketing and Communications Department.  He was asked to develop a contemporary look with vibrant colors that conveys Jewish pride, professional expertise and inclusiveness.  We also suggested that he incorporate a “stylized, relevant and recognizable Hebrew letter, but we don’t have one to recommend.”

Mark presented us with this look and we loved it.

In the logo, the first two words are capitalized because if “The Partnership for Jewish Learning and Life” is too much of a mouthful, we prefer “The Partnership” as our nickname.

We like the blue and green, representing our beloved home – the Earth.

We looked at the green shield and noticed that Mark indeed found a stylized letter that worked for us, the “P” for Partnership.

Now maybe Mark knew this, or maybe he didn’t, but that P looks a lot like the Hebrew letter “Kuf.”  We want to share some reactions from friends who first saw the logo. Basically, they said, “OK, we see the “P” stands for Partnership.  But why a Kuf?”

Then they volunteered their own answers:

One asked, “Does the Kuf stand for Kehillah (community)?”

Another asked,” Does the Kuf stand for Kedusha (holiness)?”

Yet a third exclaimed, “The Kuf must stand for Kesher (connection)!”

The answer is Yes and Yes and Yes!

We’d love to hear what you think the Kuf stands for. Let us know at logo@thepartnershipnj.org, and you may see your interpretation on this web site!